”I design for people who take dressing up as a wonderful opportunity. Fashion and design doesn´t have to be serious, even though I take my work seriously.”

My backround as a professional dancer and hairstylist have been filled with movement, shapes and colors. As a designer therefore  I am constantly looking for new combinations, lines and textures. Mioona represents long lasting, bold and ergonomic urban style. Every item has to have its purpose, quality rather than quantity.

My mission is to create  carefully designed products of fine quality, joyful and comfortable to wear.

Oona Ritari

Designer of Mioona